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Currently, email marketing is an integral part of any marketing strategy. In fact, 59% of marketers say that email is their biggest source of return on investment.
When it comes to email marketing, the autoresponder sequence is a widely used but often underestimated part of the process.
Answering machines are a way to immerse yourself in email automation. This is usually the simplest form of marketing automation that can be done when setting up your campaigns, but if done well, they can be incredibly powerful for attracting additional customers and generating revenue.
Here we will look at what autoresponders are and what software solutions for autoresponders you could consider for your own business.
