An experienced business often works on regular customers and word of mouth. A start-up business should first of all make a stream of customers for itself, organize a trickle of profit. According to the theory of the marketing funnel, customers are “leads” whom you have convinced to make a purchase. Therefore, initially it is necessary to build a stable influx of leads, incoming applications. This process is called lead generation.
Every potential buyer who is part of the target audience is considered a lead. However, leads in sales terminology and the concept of leads in marketing are not exactly the same thing. The classification of leads depends on which stage of the funnel is working with them.
Services that have managed to cover a fairly wide segment of the market already automatically receive a huge flow of traffic and can safely sell it to those who wish in various ways (form a package, agree on one-time payments, etc.).
